Although mostly accurate, its data can prove false. This video will give you a quick tour on how to improve your keyword research on both SEO and PPC. Verdict. We personal many advertising and advertising and. Well, yes. Up to $15,000 to consult a digital advisor and develop a digital adoption plan. Find your Strongest Competitors. Semrush’s database is MUCH bigger than SpyFu’s. Best alternative use case (s): PPC and SEO competitor research. During this time, users can generate unlimited reports and dig into competitor research that they otherwise miss out on with other platforms. 509 successful businesses are using Ahrefs . It’s that simple. Check Capterra to compare Semrush and SpyFu based on pricing, features, product details, and verified reviews. PPC Ad Rank Tracker; Custom SEO Reports; SEO Keyword Rank Tracker; And much more; SpyFu Pricing. The platform offers a wide range of features, including: SEO research. Everything you need to know about the SEO, PPC and Keyword overview pages. Their Keyword Explorer tool includes four main features:Enter your competitor's domain into the search bar. But to keep this article focused and actionable, we will only cover the keyword research element of SpyFu and how to find untapped content ideas to exploit. Or, you can call them at 888-201-0422 (US) and 480-409-0462 (International). SpyFu can use the information it gathers to help you build lists of competitor PPC budgets, the number of paid clicks a domain receives over time and much more. There’s no cap on the number of search results or data exports at that price point. 4) Tubebuddy. Spyfu, a competitive analysis software, was first introduced by Mike Roberts to help digital marketers engineer powerful PPC and SEO strategies. The Professional plan costs $79/month (the first month is for $38), and you can opt for a $58/month for an annual plan. The platform was launched in 2008, so it has been around for about 11 years. $69 per Month. SpyFu is a platform for SEO and PPC specialists focusing on competitor analysis and keyword tracking. SpyFu is much more affordable than Ahrefs, with plans starting from just $33/month, whereas Ahrefs’ plans start at $99/month. You pay respectively $ 39, $ 78, and $ 199 for each month. However, reviewers felt that both vendors make it equally easy to do business overall. Spyfu doesn’t offer a free demo, but you can try Ahrefs for $1/day. If you look for overall keyword research tool comparison, SEMRush is a bit better than Spyfu. For your monthly subscription on Ahrefs plans, you have 48 hours to ask for a refund. Semrush and SpyFu both provide a range of features that enable you to gain insights into your competitors, identify keyword opportunities, and track performance. A huge. The Best Group SEO Tools Provider in Bangladesh. GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. Groupie gives you estimates on the clicks per day, CPC, and cost per day. Users have praised. SpyFu’s free trial offers an impressive 30 days of usage with no credit card information required. If there is a way to get keyword suggestions from the web, SpyFu can do it. November 2023. Written by Patrick McGrane. As the name suggests, SpyFu is designed to help you spy on your competitors. You also get all of its features with every plan, unlike some other premium tools. Score 8. SpyFu backlink recommendations are 100% safe and actively indexed by Google. Dive into tools that carry your research further. Semrush is one of the best SpyFu competitors and it is a popular SEO toolkit that is used by more than 6,000,000 people worldwide. Also in the case of Spyfu, it is a newer player in the market, so while it does boast of a fantastic set of features, there. What is SpyFu? Looking at the name, I bet you already have an idea of the SpyFu features we’ll talk about. The most underutilized channel is Display. Visit SERPStat. It demolishes iSpionage on the feature front as well as the pricing front on. PPC reporting in SE Ranking is just surface level, while SpyFu delves much deeper. You can enter a competitor’s domain and get access to deep insight and data. When comparing quality of ongoing product support, reviewers felt that SpyFu is the. In this Semrush vs SpyFu comparison, Matt Walsh from Style Factory walks you through the pros and cons of two popular SEO tools. SpyFu is a comprehensive SEO tool that offers competitor keyword analysis, SERP analysis, a backlink opportunity finder, related keywords, and of course detailed keyword research. Open in SpyFu adds a button to the address bar which when clicked opens a new tab and passes the current URL to SpyFu for quick and easy viewing of both organic & ppc keyword traffic statistics for the given website. Top Web Hosting 2023; Fixing Comulative Layout Shift (Guide) Identify & Remove Toxic Backlinks (Guide) How to Build a Blog with 2000 Users (Guide)Still overpaying for SpyFu? Try out SE Ranking! Over 800,000+ users have joined SE Ranking or switched from another SEO platform to date because it's affordable and offers a wider range of functions. When comparing quality of ongoing product support,. 7. Organic Research Spyfu Vs Semrush Vs Moz. . Helpful tips to find keyword gems through our tools. SpyFu does not include advanced rank tracking for other search engines (Bing, YouTube, etc. No CC required. SEMrush is an all-in-one tool for digital marketing and search engine optimization. No CC required. This includes information on what keywords your competitors are targeting, what ads they are running, and what their organic and paid search rankings are. SpyFu is a PPC and SEO tool that looks at your competitors and helps you get a leg up on the competition. Ahrefs offers a 7 day trial for just $7, whereas SpyFu doesn’t offer a trial, although it does have a 30-day money-back. 2. The King of Research. BoomInteractiveLrng • 5 yr. This SEO tool specializes in converting the data into online. While it might be a bit complex for. Best Spyfu Alternatives. Using the menu at the top of the site, navigate to PPC Research>PPC Keywords. The Topseotoolsbd is one of the few search engine optimization device companies that provide the satisfactory Group Buy SEO Tools bd. With SpyFu, you’re only minutes away from unlocking a massive keyword list along with pertinent keyword metrics. What Does SpyFu Do? SpyFu exposes the search marketing secret formula of your most successful competitors. SpyFu's main ability still resides in domain analysis, but it falls short compared to Ahrefs or SEMRush in link analysis. Disadvantages. Older system: SpyFu collected the top 50 organic results from the SERP. Try Spyfu for yourselfSpyFu was founded in 2005 by CEO Michael Roberts. Strategize around your competitor's search marketing secret formula: Find their latest ranking wins and losses. Let me break them down for you so that you can make a well-thought decision on which one to buy. 1. Build skills to help drive organic traffic to your site. Click on Overview and enter any of your competitors website in the search box. SpyFu offers a way to export that to TXT/CSV but KeywordSpy as far as I could tell does not. Learning which ones will deliver the right audience to your site is crucial, and SpyFu's Kombat makes it foolproof. Send by Email. The best SpyFu alternatives & competitors. Although Semrush is 3 times more expensive when compared to the SpyFu but Semrush offers over 40 amazing tools that make it worth every penny. SpyFu is $39 all-you-can eat. Build a profitable list of keywords using your competitors’ keywords and by accessing a massive database of related and similar terms and phrases. SpyFu is a powerful tool that. It doesn’t matter if you’re doing keyword research from scratch or spying on competitors. 1. 3. SpyFu for the cost is far less expensive but I wouldn't use either tool really to build out ppc campaigns. Finally, we come to the end of our Spyfu vs iSpionage review. SpyFu is the best for website keyword research, competitor site analysis, PPC research, and more. Also, if you go for an annual. SpyFu is a great investment for anyone looking for a complete SEO solution. SpyFu began as a web scraping project built by Velocityscape. Pros + Easy to use + Comprehensive set. September 10, 2023. Volume measures the number of times a keyword gets searched in a month. That’s incredible in the SEO world and is hard to beat. The idea that you are missing out on something is a core marketing tactic so even if you are comfortable with one tool chances are you've been tempted to go with another. SEMRush and SpyFu are pretty much neck and neck when it comes to their provisions, with a few differences here and there. PPC Keywords and Ads. Find your Strongest Competitors. Con este tutorial de Spyfu podrás hacer Keyword Research efectivo más rápido de que nunca hubieras creído. User Review of SpyFu: 'SpyFu is a great tool for competitive research and paid search research. Interestingly here, Spyfu has the highest median keyword volume compared to the other tools, rather than SEMrush, which means it had more total keywords on the higher side and fewer on the lower side. With that out of the way, let’s get to the features. You can view a full list of SpyFu competitors here . Filter to focus on specific keywords. SEMrush is a comprehensive digital marketing tool, with lots of functionality and a price to match. Refine Your Results. (10k rows included) Get Started . Spyfu and Semrush are probably equal when it comes to backlink research. Reviewers also preferred doing business with SpyFu overall. For the sake of this guide, let’s use Social Media Examiner as our competitor. However, SpyFu offers a more well-rounded SEO solution with a broader scope of features, including keyword research, competitor analysis, and rank tracking. While it does offer features for SEO competitive analysis, its data is just too thin. Head to SpyFu’s Keyword Research tool and plug in your keyword ideas one at a time. Track your competitors -- turn threats into opportunities. Moz. SpyFu is a great tool for competitive research and paid search research. The online platform provides keywords that websites buy on Google Ads, as well as keywords used for search engine results. When you search a keyword, you see twice as many domains that rank for it. SpyFu does not offer any feature similar to Semrush's organic traffic. New system: SpyFu collects the top 100 organic results from the SERP. Any data you see on SpyFu (and some you don't) can be integrated into your software or workflow. It is difficult to choose the right SpyFu alternative because there are so many competitor analysis tools. Search for any domain and see every place they've shown up on Google: every keyword they've bought on Adwords, every organic rank, and every ad variation in the last 11 years. SpyFu vs SEMrush: If you want a more feature-packed SEO offering built for large enterprises and multiple campaigns, SEMrush is the better bet. In this Spyfu review, we’ll take a. SpyFu. Moz: is best for SEOs that need access to highly accurate data to make informed decisions. KeywordSpy Website. Create unlimited projects. See every keyword they rank on. The Professional Plan, which is ideal for companies that want to track 15,000 keywords or have API access, is priced at $78 per month. The SpyFu toolset covers US and UK markets. e. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and. 3. SpyFu is mostly known as the #1 competitor analysis tool. SE Ranking is a far superior tool for keyword research. Improved the clarity of a metric in the Google Ads Advisor export. Spyfu is a cloud-based marketing tool designed for businesses of all sizes. Advise on monthly campaign spend levels with the client's budget and goals in. S. It calculates the financial value of each word. It's comparatively the most expensive of the three, so it's powerful but of limited value to anyone not doing SEO full-time moreover with keyword research and analysis always being a huge part of it. It has. Keyword research can be a slog, but our free tool makes it a cinch to find the keywords your business needs to drive traffic through SEO and PPC. Budget Statistics. Create your own custom list of domains. Learn how to connect with these domains, too. Then, it shows the estimated monthly traffic ( from paid ads) , and the monthly PPC budget. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and. Advise on monthly campaign spend levels with the client's budget and goals in. Pros. Download their keywords. SpyFu has proven to be an invaluable tool for conducting competitor research and analysis in the advertising industry. SERanking. When it comes to the likes of content marketing, existing traffic rates, and backlink searching, Semrush can only be seen as a guide to devising an SEO strategy and pulling in more traffic. Its recommendations drive suggests trending ad ideas to embed in your Google Ads campaigns, while real-time rank monitoring allows you to find your search rankings on. Create your own custom list of domains. SE Ranking is our top pick for. iSpionage using this comparison chart. 5. Here’s how: Step #1: Enter Your Keyword and Click “Search”. As previously mentioned, competitive monitoring should be a key component of your keyword research process. In this month the "monthly searches", CPC, keyword worth. SpyFu is an excellent choice for those that are working with paid ads and PPC campaigns since it makes your task so much simpler and easier. SEMrush has a complete set of tracking tools that will feed you everything you need to know about a domain. SEMrush: 5 stars. In addition to this, there are 3 premium subscription plans, available with monthly and yearly billing cycles. Your competitive analysis would have a blind spot if you didn’t analyze your competitors’ social media presence and didn’t monitor their online brand mentions. Get a free SpyFu account with unlimited searches today. It assists you in identifying profitable keywords and pinpointing low-competition areas for SEO and PPC strategies. Free competitor keyword research can be challenging, but doing a competitor analysis to find their top SEO keywords is a great way to find opportunities for. When assessing the two solutions, reviewers found SpyFu easier to use, set up, and administer. Ahrefs has an SEO toolbar feature, whereas SpyFu does not have a toolbar extension feature. If you click on the “Exporting Options” button and export the keywords to a CSV, it gives you a complete breakdown of each keyword, including the above metrics across. 6) SpyFu. And from the feature’s comparison, you can see that SpyFu is no match for SEMrush in terms of overall functionalities, except in the area of pricing. By Patrick 1 author 4 articles. Use cost and search estimates to pick the best matching keywords, and export them to your Google Ads. $75 OFF. While SpyFu is helpful for churning out competitor-based keywords, SE Ranking provides better keyword variations and more thorough data for those keywords. Here are the three categories of research, as well as some of the things you can do: 1. 10. When it comes to pricing, both these tools have similar pricing plans and the most expensive plan of Ahrefs costs you $999 epr month whereas the most expensive plan from Semrush costs you $499. Spyfu promo code – Professional Plan Coupons. SpyFu offers a wide range of features that allow me to easily research my competitors and make informed decisions about my own digital marketing strategy. Search for any domain and see every place they've shown up on Google: every keyword they've bought on Google Ads, every organic rank, and every ad variation in the last 17 years. Deep research or quick glimpses at their ad. It comes with a truckload of incredibly valuable SEO tools in one place. Using the latest Google Search data. One of the most popular keyword research tools out there is SpyFu. Learn if you're chasing time-tested, proven content or if you've spotted an established piece that's dropped a few spots in the ranks. SpyFu allows users to find new keywords, analyze the strength of their competition, view Google Trends data over 13 years, and get unlimited SEO & PPC Data. With this tool in your arsenal, achieving success online just got a lot simpler! With its comprehensive suite of features, Serpstat stands out as the premier choice for SEO marketers. PPC and SEO SERP Analysis Big lessons in deep SERP analysis: Find specific ranking factors for each keyword. If you're enjoying this chapter so far, be sure to check out the keyword research episode of our One-Hour. Ubersuggest stands out as a worthy alternative to SpyFu, particularly for keyword research. Just plug in a competitor's domain, hit go, and get access to a treasure trove of competitive insights on your competitor's PPC, SEO, and back-linking efforts. Spyfu vs Semrush: Which Offers The Best Value for. A perfect long tail keyword research tool for beginners & experts. Instead of manually researching your competitors, SpyFu provides you with comprehensive insights in a matter of seconds. SpyFu is, without a doubt, a top-tier SEO and PPC analytics tools. Bottom Line: SpyFu is a competitive analysis tool for search marketing. Uncover the weak sites that manage to rank anyway and learn. 2. Track Your Progress with Google Analytics. . SpyFu: Overview. Director in Marketing. It’s a generic keyword – so yes, I believe it’s hard to rank. Step 2: Create an Account. Note that those 2 steps work in either order. The pricing plans. After Analyzing 21 Websites Spending $214,300 On Google Ads Every Month We Found Semrush, Spyfu & iSpionage Reporting 10% or Less of The Actual Results Here are 6 random examples of our findings: Click on the screenshots to view them at a larger size. 6/5 stars with 499 reviews. Starting this adventure is easy, just type a keyword. 1/5 stars with 3 reviews. Drill down into the main traffic drivers in each channel below. Key features include SEO performance analysis, API access, keyword rank tracking, SERP analysis and more. Find any site's paid keywords and ad spend history. No CC required. Compare price, features, and reviews of the software side-by-side to make the best choice for your business. help. It is due to this database that SpyFu is considered to be a considerable alternative to SEMrush. Keyword research. 1). As for keyword analysis, it’s safe to say that they’re tied. More. Search for a competitor. SpyFu has been around on the web for quite a long time, SpyFu has a great set of unique features in order to make competitor research much easier. So for those reasons, I decided to switch over to SpyFu, and that's what I use day-to-day now. SEMrush. When comparing quality of ongoing product support, reviewers felt that SpyFu is the. Easily uncover the competition landscape by knowing your competitors’ PPC and Organic campaign strategies in seconds. We’ll cover how to sort and filter your top competitor’s keywords and find that low hanging fruit you can take advantage of. Key Features. Utility functions for Vue components. CryptoCompare spyfu. Save and organize keywords & links. Niche: Plumbing – Service Plumber Target Location: Las Vegas, Nevada Verified. Keyword Rank Checker. SpyFu offers SEO and PPC spy tool options along with their own keyword research tool. SpyFu’s Top competitors in the web-analytics category are Google Analytics, FaceBook Pixel For Shop, Hotjar. Simple pricing: $0. Image from the SpyFu keyword research tool dashboard. When assessing the two solutions, reviewers found ChatGPT easier to use, set up, and administer. Competitive Intelligence. SpyFu is more cost-effective than both (Ahrefs and SEMRush), but we have to compromise on the. Turn a simple domain search into a quick way to build and expand your own campaign. For people new to SEO, GA is the most useful and hardest to learn tool on our list. However, SpyFu is easier to set up and administer. SpyFu is a powerful tool that provides valuable insights int. As the name suggests, SpyFu is designed to help you spy on your competitors. In contrast to other tools that only enable you to find keywords you can potentially rank for, SpyFu also enables you to beat your competitors in the Search Engine Results Pages. keyword tool. Study competitors to help craft your plan. SEMrush Vs. Website. It’s extensive competitor analysis capabilities and intel is invaluable and price-wise it comes in considerably lower than many alternatives. Uncover competitors’ best SEM and SEO strategies to optimize digital marketing campaign performance at a local level. Below, we look at 10 of the best SpyFu competitors so you can determine which is the best option for your marketing needs. SpyFu does not have a toolbar extension function, although Ahrefs does. Spyfu finds the top 5000 links found for a keyword and selects the best backlinks from these sites as indexed by Google. Unlimited access only $33 - money back guarantee. 2. Study a competitor's site to learn how big of a threat they are and what you can learn from their PPC experience. Today, the company has thousands of customers and a team of 22 employees based in Scottsdale, Arizona. SpyFu goes back 13 YEARS for data. Starting from $49, SpyFu is priced more competitively and is most advisable for any business. The benefits of SpyFu range from helping in the analysis of the site to spying on a competitor’s website and searching for organic. Last, SpyFu offers the $299-per-month Team plan that costs $199 a month when billed annually. Spyfu vs Semrush: Pros and Cons. Volume measures the number of times a keyword gets searched in a month. Spyfu will first of all show the total number of paid keywords on the domain. Since its humble beginnings in 2004, this is where SEO happens. SpyFu is the best competitor analysis spying tool out there for AdWords (but not for SEO, as I detailed in part 1 of this series ). Serpstat does 3 things exceptionally well – keyword research, PPC analysis, and competitor research. Reviewers also preferred doing business with SpyFu overall. Key features include SEO performance analysis, API access, keyword rank tracking, SERP analysis and more. SpyFu has over 10 years of competitor data, whereas SEMrush goes back to 2012. SpyFu is a software tool used by digital marketers to improve their companies' performance in online search. Getting Started in SpyFu SpyFew – Episode 3: Where to Start Written by Patrick McGrane Updated over a week ago Getting started with SpyFu is easy, and we have a lot of. We would like to show you a description here but the site won’t allow us. SpyFu is a tool that you can use for competitive analysis, keyword research, PPC (Pay-Per-Click) campaign optimization, and SEO. SpyFu provides more varied insights at a better price when implemented for SEO purpose at WebTek, which can make a difference for some agencies. Semrush’s backlink checker, on the other hand, gives you in-depth analysis into your current backlinks. Their SEO competitor analysis tool allows users to see SEO keywords, monthly clicks, and the monthly value of competitor websites. ago. SpyFu includes a range of tools that can be used for strategic planning the two fields of SEO in addition to PPC. SpyFu is one of the best known names in the SEO game due to a deep feature set, excellent reporting, and solid support for digital marketing and advertising. Keyword difficulty tells you how difficult it will be to rank for this keyword. No CC required. SpyFu can be used as a competitive analysis tool to get unique insights into a competitor’s organic and PPC (pay-per-click) strategy, giving you the info you need to decide on what keywords you should try to rank for organically or bid on to counter a competitor’s content strategy. The clear winner for rank tracking is Semrush. By looking back a few months or years, you can see the direction that page was heading. SpyFu is up against some pretty big players in the SEO tools market but can more than stand its own. Then, you will be redirected to the next page, where you will be asked to create a new. SpyFu offers a couple of plans to its users. Basic Plan – This plan goes for $39 per month and is a perfect option for persons who don’t require API access. Having said that, the AdWords PPC data and history is the most comprehensive you can get out of any AdWords competitor analysis. JavaScript 0 0 1 11 Updated on Jan 6. Ubersuggest. In this video, you will learn how to use SpyFu to spy on your competitors' marketing strategies. Watch out for emerging competitors. Reporting SEMrush SpyFu has good basic reports, but SEMrush offers more templates and the option to completely customize what data is included (and the order). PPC research. From the Overview page, note the monthly volume and difficulty metrics. SpyFu has over 9 years of organic ranking data and AdWords history, and keeps cached pages accessible as evidence for all keyword stats. That’s because both SEO tools include powerful features to surveil competitors and unearth untapped SEO and SEM opportunities. SpyFu offers a wide toolset for SEO and PPC managers (and small business owners). ChatGPT vs SpyFu. 10. Keyword Research List Builder SEO OverviewCompetitorsKombatSEO Keywords New! Study competitors to help craft your plan Dive into tools that carry your research further Track and analyze backlinks Search for a. SpyFu delivers a few strategy choices – the basic plan, professional plan, and team plan. SpyFu is a competitor analysis tool for Search Engine Optimization (SEO) and Pay-Per-Click (PPC) campaigns. SEMRush also has traffic analysis tools which are lacked by Spyfu. Welcome to SpyFu, your new home if you are looking for keyword tools that will guide you to new ideas and profitable keywords. But smaller agencies and individual SEO experts will also find great value in Ahrefs. Here is an overview of SpyFu’s pricing plans: Basic Plan: ($39/mo, $16/mo – paid annually) What Does SpyFu Do? SpyFu exposes the search marketing secret formula of your most successful competitors. SpyFu is limited in its functionality. Other interesting free alternatives to SpyFU are SiteGuru, Keylogs, Jaaxy and GuinRank. Zero in on critical sets of keyword weaknesses and wins. Yes. Our goal is to help you learn the search marketing secret formula in you industry so you can put it into action. Track and analyze backlinks. SpyFu helps you spy on your competitors use their search marketing secret formula to improve your own business. This software detects wrong keywords and instantly removes it to enable users to receive only the best keyword options. SpyFu. How To Claim SpyFu Free Trial? – Step-By-Step Guide. Pricing plan comparison. Try it free. Filter by industry, location, ad spend, search traffic, social media, and technologies. Add to cart. Moz Pro is another well-known name in the SEO arena. 1. Spyfu helps SEO and PPC professionals analyze competitors, increase website traffic, monitor their websites' rankings on search engines and generate quality sales. SpyFu is a marketing tool that helps you monitor and deconstruct your competitors’ strategies so you can outrank the in Google and earn more money. We’ll return the most competitive and profitable keywords we’re seeing in your industry. It’s that simple. SpyFu also wins in the PPC department when it comes to ad history — at time of writing, over 17 years of data is available to draw on (which compares positively with Semrush’s 11+ years of history). Spyfu is a cloud-based marketing tool designed for businesses of all sizes. Release Notes 2022/11/16. Enter any keyword and see every advertiser, ad test, or organic ranking in the last 10+ years. It gives you a plethora of information about your competitors’ top ranking keywords, backlink sources, and ads. It’s built to please the everyday marketer all the way up to enterprise companies. SpyFu, in turn, can turn in-depth competitor data into readable numbers like estimated monthly ad budget and SEO click. Although Semrush is 3 times more expensive when compared to the SpyFu but Semrush offers over 40 amazing tools that make it worth every penny. the total number of keywords, traffic and traffic cost ( budget). Cooking is one of the most sought after keywords. Who are the main user groups of this service? Main users of SpyFu are online marketers in SMEs, large enterprises, and markteting agencies. Before we can dive deep into our comparison of SpyFu and Semrush, it will be better to take a quick look at the pros and cons of both. Here are some of the features that i like most about SpyFu software:Competitor research: SpyFu's competitor research tools allow us to gain insights of our competitors' SEO and PPC strategies, including the keywords they are targeting, the ads they are running, and their estimated ad spend. I launched 99signals in 2016 as a side. SE Ranking. When assessing the two solutions, reviewers found them equally easy to use. Track and analyze backlinks. SpyFu delivers a few strategy choices – the basic plan, professional plan, and team plan. Watch out for. Does this service offer guides, tutorials and or customer support?SpyFu offers a way to export that to TXT/CSV but KeywordSpy as far as I could tell does not. Blogging and SEO. It assists you in identifying profitable keywords and pinpointing low-competition areas for SEO and PPC strategies. You can also do deep keyword research.